FIX THE MIX CAREER WORKSHOPS
Join We Are Moving The Needle for a conversation with Casey Cooper, Director of Content Strategy at Sweetwater, on how music creators can use social media to get noticed and get hired. We’ll explore how to build an authentic online presence, position yourself within the industry, and leverage social media as a tool for creating opportunities, not just growing a following.
Our Speaker:
Casey Cooper is a lifelong drummer and content creator of 15+ years. He personally built and ran the largest YouTube channel for drumming for years before bringing his content expertise to Sweetwater in 2024. His personal social channels crested millions of followers and now as the Director of Content Strategy for Sweetwater he shapes the content across all categories and channels for millions of musicians, creators, and music fans. The content he has had his hands on has generated a billion+ views, and his work focuses on generating product, engagment and educational content that powers algorithms and supports current and expanding audiences. He loves to help creators and musicians understand how content platforms and algorithms work so they can use them to build fanbases, sales and reach new audiences.
Please Note: Due to limited capacity, this RSVP does not guarantee admission. All RSVPs must receive final confirmation to attend. Final registration information will be sent via email following form submission.
For more information on this session, email info@wearemovingtheneedle.org.
In preparation for this webinar, included below is our Professional Development and Menteeship 101 document, which has some tips on advocating for yourself and speaking to mentors.